Some more contextual advertising creativity
Contextual advertising brokers are in the same frenzy as the [banner|pop-up|pop-under|interstitial] ad brokers of 5 years ago… Jensense reported on favicons at google adsense some time ago, Peter Forret saw “image-enhanced topical link units” from the Yahoo Publisher Network and I saw some neat “search within adsense” popping up (so it’s about search after all ;-) !):
Click for better/full view (the Dutch-language sentence in the upper left corner says: “Change to ads on“):
There are also search boxes within ad link units (an easy solution if the adsense server has no clue whatsoever what the page is about ;-) ):
Whereas the search results in the previous example are displayed inline, a search query within the link unit leads to a paid results page directly (as other ad link units do).
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September 2nd, 2005 at 01:13
I don’t have much experience running Adsense yet, but do people actually enter keywords for which they want to see ads while browsing ?!
September 3rd, 2005 at 18:32
Only Google knows whether people are that mad ;-) A publisher running ads does not know which individual ads are being clicked.
It does make me think of a TV set showing only commercials… But hey, you can choose yourself between different kinds of commercials on several channels!
BTW: the Adsense FAQ says the search box is only shown when no appropriate ad is found. I didn’t find any mention of the the conventional adsense ads running search boxes, maybe that format has been abondoned meanwhile (I took those screenshots at the end of May).