Adsense – image "association" no longer allowed (examples)
Tuesday, December 19th, 2006Some publishers put images close to their Adsense units, in such a way that the image and the ad seem to be connected. Unsuspecting users try to click the image in vain, then try the link next to it, without noticing the link is part of an ad block. This trick to improve CTR (“up to 4 times“) was allowed by Adsense policies. As long as there was “a visible border between the ads and the images, to make it clear that the images are not being served by Google on behalf of the advertisers” (as quoted by Jensense). Was allowed, that is, until yesterday! (more…)