Archive for December, 2006

Adsense – image "association" no longer allowed (examples)

Tuesday, December 19th, 2006

Some publishers put images close to their Adsense units, in such a way that the image and the ad seem to be connected. Unsuspecting users try to click the image in vain, then try the link next to it, without noticing the link is part of an ad block. This trick to improve CTR (up to 4 times) was allowed by Adsense policies. As long as there was “a visible border between the ads and the images, to make it clear that the images are not being served by Google on behalf of the advertisers” (as quoted by Jensense). Was allowed, that is, until yesterday! (more…)

Live.com tragically forgotten by Adsense engineers

Sunday, December 17th, 2006

There’s been some buzz lately on the disappointing results of the Live.com search, further loosing market share to Google. Even to the point that Microsoft is going to revive the MSN brand ( see this NYT article). Adding insult to injury, Live.com has been overlooked so far by Adsense engineers in their quest for contextual ad relevancy… (more…)