Archive for the 'Adsense' Category

Adsense – image "association" no longer allowed (examples)

Tuesday, December 19th, 2006

Some publishers put images close to their Adsense units, in such a way that the image and the ad seem to be connected. Unsuspecting users try to click the image in vain, then try the link next to it, without noticing the link is part of an ad block. This trick to improve CTR (up to 4 times) was allowed by Adsense policies. As long as there was “a visible border between the ads and the images, to make it clear that the images are not being served by Google on behalf of the advertisers” (as quoted by Jensense). Was allowed, that is, until yesterday! (more…)

Live.com tragically forgotten by Adsense engineers

Sunday, December 17th, 2006

There’s been some buzz lately on the disappointing results of the Live.com search, further loosing market share to Google. Even to the point that Microsoft is going to revive the MSN brand ( see this NYT article). Adding insult to injury, Live.com has been overlooked so far by Adsense engineers in their quest for contextual ad relevancy… (more…)

Google Adsense and WordPress 2.0: beware of the preview

Tuesday, January 31st, 2006

WordPress 2.0 has a preview feature that can cause Adsense problems: (more…)

Some more contextual advertising creativity

Tuesday, August 30th, 2005

Contextual advertising brokers are in the same frenzy as the [banner|pop-up|pop-under|interstitial] ad brokers of 5 years ago… Jensense reported on favicons at google adsense some time ago, Peter Forret saw “image-enhanced topical link units” from the Yahoo Publisher Network and I saw some neat “search within adsense” popping up (so it’s about search after all ;-) !): (more…)

Google Adsense: easy Section Targeting in WordPress

Friday, August 26th, 2005

If you’re not satisfied with the relevancy of your Adsense Ads (and thus your CTR), try section targeting: inserting a start and end html comment to mark the relevant content sections of your page. (more…)