Archive for the 'Advertising' Category

Adsense – image "association" no longer allowed (examples)

Tuesday, December 19th, 2006

Some publishers put images close to their Adsense units, in such a way that the image and the ad seem to be connected. Unsuspecting users try to click the image in vain, then try the link next to it, without noticing the link is part of an ad block. This trick to improve CTR (up to 4 times) was allowed by Adsense policies. As long as there was “a visible border between the ads and the images, to make it clear that the images are not being served by Google on behalf of the advertisers” (as quoted by Jensense). Was allowed, that is, until yesterday! (more…)

Live.com tragically forgotten by Adsense engineers

Sunday, December 17th, 2006

There’s been some buzz lately on the disappointing results of the Live.com search, further loosing market share to Google. Even to the point that Microsoft is going to revive the MSN brand ( see this NYT article). Adding insult to injury, Live.com has been overlooked so far by Adsense engineers in their quest for contextual ad relevancy… (more…)

ReviewMe reviewed

Monday, November 13th, 2006

Aaron Wall,  a reputed SEO, and Text-link-ads.com, an ad broker, have teamed up in Reviewme.com, a place to connect companies with bloggers that want to review their products for a fee.  Bubble 2.0 overspending?  Corruption of bloggers’ ethics?  Let’s see: (more…)

Satellite mapping services: flat ad space up for grabs

Sunday, February 12th, 2006

So what happens when Google Maps and Microsoft’s Live Local unearth (ha!) detailed views on your neighbourhood from above? (more…)